Competitor Analysis Essay Example | Topics and Well Written Essays - 500 words

Competitor Analysis - Essay Example Lego provides wide range, high quality and commitment to the customers’ needs in terms of new products. Lego’s Online activities like comics, online games, forums, educational product tutorials, online interactive sessions to support community development and learning etc. are some highly applauded and attention grabbing features for the customers. The company is highly responsible in managing employees, customers, returning back to environment and safety and security of the people linked to LEGO’s environment. 4M-ind is based in HongKong, however distributes its products across the geographical boundaries with online stores like Amazon’s STEM toy shop. It also has a list of authorized dealers in some countries. The company is committed to the provision of educational toys industry only. 4M-ind provides a wide range of products for all ages with the ease of pricing each product targeting a different income group. Its products are as cheap as $5. 4m-ind offers unique products that enchant and entice young customers like glow stars and the more scientific robotic hand. 4M-ind categorizes its products in two broader categories namey science and crafts. The science category involves scientifically advanced products at a reasonable price. Their prices are too competitive and are unbeatable for the newer competitors for the features and product ranges it offers. Makey Makey targets younger innovative minds by providing them with a key to innovation in the shape of maKey invention kit that transforms daily-use products to touch pads while establishing a connection through to the web. The miraculous product startles users as it changes a simple drawing to a touch pad and a banana as a piano key (MakeyMakey.com). The uniqueness of the MaKey kit with its affordability in terms of pricing is of great attraction to the customers. The products offered invoke innovation in the children and